FRANdata commenced Australian operations in  2013. It was established to help the Australian Franchise Sector address key strategic challenges and take advantage of opportunities available to qualifying brands. The business is  led by by CEO Darryn McAuliffe and is supported by an advisory board of well known leaders in franchising and professional services.

FRANdata was founded in the U.S. in 1989. Since then we’ve become the franchise industry’s number one source for objective information and analysis. We now provide Bank Credit Reports on more than 200 brands to accredited banks.

Independence and objectivity are the keys to our success. No advertising or fee arrangements that might influence our objectivity are considered or accepted.


  • operates The Australian Franchise Registry™
  • Maintains a library of more than 25,000 Disclosure Documents in the U.S.
  • Supports the research and competitive intelligence functions of franchisors
  • Helps franchisees evaluate different concepts
  • Supplies information and analysis for legal and financial organisations.

As a measure of the respect in which our services are held, we are the exclusive contractor for the SBA Franchise Registry* to the Federal Trade Commissioner in the United States of America.

In Australia, key stakeholders are increasingly relying on the independent information and analysis we are providing for the franchise sector.



Darryn McAuliffe

Darryn is the CEO of FRANdata Australia. He oversees the provision of independent reviews, accreditations and information reporting on franchise systems to assist various stakeholders with their key strategic decision-making. Darryn has over thirty years experience in the banking and finance sector. He is a CPA and experienced former bank executive across business banking, risk management and industry specialisation. The four years prior to joining FRANdata he ran the NAB’s franchising strategy which included the accreditation and portfolio management of major Australian franchise brands.

General Counsel

Damira Banaszak

Damira’s background includes significant corporate, retail, franchising and banking experience, including senior in house legal counsel responsibilities with both Westpac and the NAB. She has particular expertise in corporations law, franchising code of conduct compliance, ASIC and regulatory compliance, privacy and anti-money laundering legislation, dispute resolution and commercial negotiation.
As FRANdata Australia General Counsel, Damira’s primary focus will be on creating processes for quality franchise brands to promote their compliance and commitment to higher standards. She will also oversee the legal aspects of the Australian Franchise Registry, and assist in training lawyers and financiers as part of FRANdata’s Registered Franchise Lending Specialist and Accredited Franchise Lawyer programs.

Principal Advisory Services

Andrew Benefield

FRANdata Advisory is led by experienced franchise CEO Andrew Benefield, who has spent 30 years in business management at all levels
Most recently he led the development and amalgamation of the local Cookie Man and international Mrs. Fields systems in Australia. He was part of the senior management team at Caltex that converted a licenced dealer network into business format franchisees, and then dealt with the disruption of the supermarket fuel discount dockets changing an entire industry.
He was also there when KFC started franchising company outlets in Australia. Andrew has spent time as a business coach and mentor and understands the challenges facing senior managers on how to structure and lead teams in the franchise industry. He tells it like it is.

Manager Lending and Credit Risk

Lu McCulloch

A highly performed corporate banker, Lu brings senior analytical and report writing skills to FRANdata Australia. Prior to joining FRANdata she was a Regional Sales and Service Manager for the retail operations of a major Australian bank and Senior Partner in the Bank’s Food, Fibre & Beverage Portfolio. Lu holds a Bachelor of Commerce and has completed postgraduate study in Accounting and Strategic Management. Lu manages the reporting and rating process on Australian franchise brands and the ensuing communications with active franchise lenders

Advisory Board

Darrell Johnson

Darrell Johnson has been President and CEO of FRANdata since 2001. He is an internationally recognized authority on franchising and has been a keynote speaker and panel participant at major franchise conferences for many years. He is often quoted in national and international publications and is a regular contributor to national franchise publications, having authored nearly 100 articles on issues and forecasts related to the franchise business model. Darrell is a former US bank executive with a background in middle market mergers, acquisitions and corporate finance services. Earlier in his career he was an economist and later the director of special examinations for a federal financial regulatory agency. Darrell has served on many private company and non-profit business boards, which currently includes the International Franchise Association’s Board of Directors.

Anthony Sullivan

Anthony Sullivan is a Director of the national chartered accounting practice Lawler Partners and leads the firm’s industry team.
He has advised many of the major franchise groups for more than 10 years in the areas of accounting, taxation, growth strategies and compliance.
Anthony holds positions on a number of advisory boards covering the cosmetics, franchising, commercial cleaning and property industries.

Karin Adcock

Karin is an Entrepreneur at heart who passionately believes that building strong relationships is an integral part of developing any business. Karin brought Pandora to Australia & New Zealand in 2004. She built Pandora into a highly successful business operating across wholesale, retail and franchise business models. The business was sold back to Pandora Holding in 2009 with Karin remaining as President of Pandora Australia until July, 2012. Throughout this 8 year tenure as President Karin showed tenaciousness, high integrity, marketing expertise and built lasting relationships across all aspects of the business. She was recognised with the Telstra NSW Business Women’s award in 2010. Karin sits on a number of Advisory Boards and is a frequent guest speaker at various events and organisations, bringing a fresh perspective to business and authentic leadership.

*The U.S. Small Business Administration (SBA) is a government agency that provides assistance programs for small businesses. Under their primary debt financing programs, rather than making direct loans to small businesses, guidelines are set for lending partners and the SBA then partially guarantees those loans. In US FY2012 44,377 loans totalling US $15.15 billion were approved under the General Business Loan program. www.sba.gov